Negotica finalist
World Jain Challenge
sharing what works in practice
Negotica is a finalist of the World JAIN Challenge 2026. We see this recognition as an invitation to share knowledge. Knowledge that has emerged from daily practice in dementia care and that shows why innovation only works when technology adapts to people – not the other way around.
The World JAIN Challenge focuses on Human Friendly AI: technology that contributes to calm, dignity and safety for people living with dementia and the professionals who care for them. That is exactly what our approach is about.
Innovation through alignment
In healthcare, innovation is often sought in new technology. Our experience is different.
True innovation lies in alignment.
Alignment between:
-
people and technology,
-
care processes and system architecture,
-
daily practice and algorithms,
-
scalability and personal care.
At Negotica, innovation does not start with a product, but with listening: to residents, care professionals and informal caregivers. To what happens at night. To where restlessness arises. To where technology helps – and where it does not.
From these observations, technology emerges that is largely invisible in everyday life, yet does exactly what is needed at the right moment.
What we have learned in practice
Through years of collaboration with care organisations and technology partners, we have learned a number of fundamental lessons:
-
Technology rarely works ‘out of the box’ in complex care environments.
-
False alerts cause more harm than no alerts at all.
-
Care professionals should be supported, not burdened with configuration.
-
Good care technology does not feel like technology, but like calm.
-
Interoperability is not an extra feature, but a prerequisite.
These insights formed the basis of our contribution to the JAIN Challenge: an improved out-of-bed detection approach that shows how human-centred design, AI and interoperability come together in practice.
The underlying approach, however, is broadly applicable – across dementia, Alzheimer’s disease, Parkinson’s disease and parkinsonism.
Technology for warm hands
When systems are better aligned, false alarms decrease, nighttime calm increases, the cognitive load on care teams is reduced, residents’ autonomy is preserved, and space is created for human contact.
That is what Human Friendly AI means to us: technology that creates space for warm hands.
Why we share this
We believe the challenges in healthcare are too great to keep knowledge to ourselves. That is why, in the context of the World JAIN Challenge 2026, we share our practical insights, the design principles behind our approach, and the reasons why this approach works – even at scale.
Not as a blueprint to copy, but as a framework for thinking that helps make technology meaningful in the everyday lives of people who depend on it.
The real winners of good care technology often do not even know that the technology is there.
We see that as the greatest compliment.
Whitepaper - Innovation Through Alignment